Our Story

Welcome to Motion Origins, where the journey of bringing global brands to Egypt began over 20 years ago. In a time when the concept of branded fashion was virtually unknown in Egypt, Motion emerged as a pioneer, laying the foundation for what would become a thriving market for international brands.

In the early 2000s, Motion introduced the Egyptian market to renowned brands like Zara and American Eagle. Back then, the majority of people were unfamiliar with these brands, except for those who had the opportunity to travel abroad. Motion played a crucial role in shaping the perception of luxury and high-quality fashion in Egypt.

The real breakthrough came in 2002 when Motion started offering Abercrombie & Fitch products. The fascination with the brand's quality and style captivated customers, establishing Motion as the go-to destination for those seeking premium fashion. This success continued with the introduction of Converse footwear in 2003, becoming a favorite among Egyptians.

In 2007, Motion expanded its portfolio to include Levi's, catering to the growing demand for iconic American denim. The strategic move to introduce high-end brands like Hugo Boss and eventually Mercedes-Benz by Boss in 2014 further solidified Motion's position in the Egyptian fashion landscape.

Despite facing challenges during the 2011 revolution and subsequent economic downturn, Motion persevered and embarked on a new phase of growth. Expanding into social media and diversifying product offerings, Motion became a household name, reaching customers across Egypt.

The turning point came in 2014 when Motion signed an agreement with U.S. Polo Assn., bringing the European line to Egypt. This marked a significant milestone, propelling Motion into the realm of high-end fashion.

The subsequent years saw the introduction of Ralph Lauren, Gucci in 2019, and the unprecedented challenges of the COVID-19 pandemic in 2020. Yet, Motion not only weathered the storm but thrived, garnering immense support from over 16,000 loyal customers.

Today, Motion stands as a beacon of originality, offering the largest collection of authentic international brands in Egypt. With a commitment to quality, unique designs sourced directly from Europe, and a customer base that extends from Alexandria to Aswan, Motion is not just a store; it is the realization of a dream that started over two decades ago.

Join us on this incredible journey as Motion continues to bring the world's finest brands to Egypt, making luxury and high-quality fashion accessible to all.